Online community for ornamental horticulture
Yellow Pages
I'm interested in feedback from retailers on where the line is drawn on advertising related to various phone books or the internet yellow pages. In our area,the largest company is the Verizon yellow pages. It goes up to $71.00 this month. The "Yellow Book", is another at 69.00 a month. Then the internet, Yellowpages.com is $61.00 and Superpages.com is $62.00 a month. That could be $263.00 a month. I heard a third book is on the way. I don't know if this is the same everywhere. Has anyone drawn the line and if so how did you decide. Thanks
Replies to This Discussion
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Permalink Reply by Jen Polanz on -
Hi Tish,
I don't know if this helps, but I can't remember the last time I looked something up in the Yellow Pages. And yet I get one a month, it seems like. We just keep them around for a while and then recycle them. I look everything up online. God help me if the power ever goes out.
Hope this helps a bit!
Jen
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Permalink Reply by Steve Maddox on -
Hello...
I'm with Jen on this one. I actually have raced people at work to see who can find a phone # quicker. Yellow pages or the computer and the computer usually wins. Typically because the yellow pages might be used to raising a monitor or as a dust collector. However, this could be more generational then anything else. I know we have ads in the Yellow pages for just that reason.
My 2 cents...
Steve
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Permalink Reply by Steve on -
Well for online yellow pages... I know I rarely use them directly. I usually just do a google search on the company that I am looking for. If I don't know the name of the Company I would do a google search on Landscape contractors, Louisville Kentucky for example. Now google may point me to one of the online yellow page directories as a search result.
I have concluded that the best way for my company is to advertise in one of the Online Yellow page directories prefferably the one that has the highest ranking with google's search engine. (Since google is head and shoulders above everybody else's search engine. ) Though that ranking changes from time to time.
The best way to get noticed is have your own web-site (with your contact info) and find a company that knows how to position your web-site so it is always in the top five returned search items from a google search. One internet yellowpage listing is all I am willing to pay for.
I agree with Steve Maddox though; that the older generation still does not use computers to find this info. So we still have a regular Yellow page ad listing.
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Permalink Reply by Donna Taggart on -
gee, I use an ATT cell phone and list only online free and on the side of my van and the sign in front of the business. NO paid yellow pages at all. I do put a fresh classified in the local paper and its sidekick shopper that is distributed free to the county during season that includes the phone number. That cost me $8 a week but its fresh content every week if I choose. No long term commitments...and with new weather forecasting you can decide NOT to advertize during a predicted wet spell. Advertizing now to take "special orders" for things like Pecan trees or Fig bushes intices folks who have their yankee seed cataloges coming at them this time of year. Mail Order and Internet shopping are our big comitetion, get folks WANTING to buy local. let them see your $15 Hydranga photo next to a photo of a bare root mailorder liner hydranga, that will make them want to come see you. My webpage is plain, but cost me less than $20 a year, and myspace is free! and you can interact with your customers. Todays shoppers go online before going shopping. Older customers go by sight, they know there's a nursery over on the old road and they go visit.
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Permalink Reply by Donna Taggart on
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hey, I just did a quick search on your name and city plus the word nursery and came up with 299 hits! you are out there girl! see, you do "angelwings greenhouse" or "byhalia greenhouse" and you get me, without spending the money!
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Permalink Reply by Rod Brady on -
I don't think print yellow pages is the place to be spending your advertising dollars. Just keep your free listings there. Steve has a good point about using online yellow pages sites that do a good job of ranking in the search engines. We discovered a site that seems to be doing a great job getting their advertisers good positions in Google search results, YellowAssistance.com. A preferred listing on their site is only about $300 per year, much lower than sites like yellowpages.com or others.
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Permalink Reply by Michelle Brinsley on
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We are a local nursery with many repeat customers who already know where we are. That being said we get calls all time asking do we have this or do we have that, most of the phone calls we get come from the people who looked in the local yellow pages for the phone number. We dont have a large add there, just the minimum. We also get calls from our web page, we have been adding 'green' products to our inventory and people looking for these items have been finding us that way. We have been very happy with our detailed web page and the new customers we get that way.
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Permalink Reply by Hap Hollibaugh on -
Yellow pages are a dead media that is a waste of advertising money. It is way more effective to work on search phrases and even buy $60 worth of Google Ad words a month, than buying an advertising in a yellow pages. And with all web hits being trackable, you can see what words and phrases work and which don't. Of course you have to manage Google Ads or it can get very expensive, very quickly.
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Permalink Reply by Emily Walter on -
Hi Tish -
As a customer I never use the "yellow book". I do not even have a house phone anymore and neither do most of my friends and I have not had a phone book in years. When I do need a number or a recommendation I use the internet. If I am looking for a service I normally start my search on yelp.com to see what other shoppers say about the store and sometimes I will use google.
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Permalink Reply by Courtney on
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Tish,
The most cost effective thing you can do is register you business with Google Local. By filling out their form, information about your business will automatically appear next to the Google Maps result whenever any one search for your business or business category in Google. And the best part is it's free.
http://www.google.com/local/add/lookup?hl=en-US&gl=US
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Permalink Reply by Tish Llaneza on -
I did it. Thanks
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