Tags: chain, consolidation, supply
Re: broker companies----we all have a broker rep we LOVE, someone who has been there for us and we reflexively give the business to FIRST. When they retire, that business will likely go to another brokerage, and THAT'S when the smaller brokerages will start to go away. Also, we have not used new technologies for ordering in this industry very much, so it is still harder for producers to sell widely totally on their own. As e-sales get easier, the broker will become less important. Many breeder houses also stipulate that ALL sales MUSt go through a broker---perpetuating their place in the chain.
Consolidation is never beneficial to growers. Big companies act like the bullies they are (because they can be) I am reminded of a time many years ago when our Ball rep. at the time paid us a visit to inform us that unless we did more business with them that they were not interested in our business anymore. And we haven't found a reason to ever deal with them again. Big companies move like the two ton Gorillas they are. Small companies will always find a way to compete. After all, we are all looking for new and improved plants. Until the big boys find a way to put a muzzle on mother nature. Small companies will still be around (until they are purchased by the big companies) LOL! Don't sell the Internet short. Newspapers made that mistake and then came craigslist. Now the biggest cash cow of the newspaper industry (the classifieds) is now free on craigslist and newspapers are trying to figure out how to get people to pay for the rest of the news. All it will take will be one breeder to get on board with e-commerce and the rest of the breeders will have no choice but to fall in line. Frankly I look at the Greenhouse industry's supply channel and it is way behind the times and is full of inefficiencies. For some reason our industry is insistent on doing things the way we have always done them. I guess it comes from being more concerned about the plants and less concerned about the business.
Ball and Selecta got engaged this past june. Terms of the prenup keep things at the root and sell the same for two years. I hope Ball doesn't run off with the assets leaving Selecta at the altar.
© 2010 Created by Sara Tambascio.