Emily -- below is a link to an article on the front page of the Money sections of today's USA Today that you may want to check out. It's about businesses using Twitter to market and for custom service.
http://www.usatoday.com/money/industries/techn…
We wish our customers would "shop" us. But being "watched" and "followed" is kind of creepy. I'll leave that up to celebrities. My ego is salved when they just answer their phone!
I've been signed up personally for a long time, but I don't get into it therefore haven't really explored the application or marketing side of it. Honestly, though, I don't think Twitter fulfills a need, but rather people are trying to create its ne…